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Step-by-Step Process to Upload IOS App In App Store

Step 1 : Log in to your Apple Developer account

  • Navigate to the “Certificates, Identifiers & Profiles” section.
  • Under “Identifiers,” select “App IDs” and click the “+” button to create a new App ID.
  • Fill in the necessary details, including the App ID description and the Bundle ID (usually in reverse domain format, e.g., com.yourcompany.appname).

Step 2 : Before submission, ensure your app complies with Apple’s guidelines.

  • App Design : Ensure that your app has a simple, user-friendly design. For best practices, consult Apple’s Human Interface Guidelines.
  • Functionality : Make sure your software is fully functional and free of bugs and crashes by thoroughly testing it.
  • App Store Review rules : To prevent typical errors, familiarise yourself with Apple’s review rules.

Step 3 : Create an App Store Connect Record

  • Visit the App Store Connect page.
  • Click “My Apps” and then choose “Add a New App.”
  • Fill out the prompts to enter the name, SKU, and Bundle ID of your software.

Step 4: Prepare App Assets

  • You’ll need various assets for your app listing, such as app icons, screenshots, and promotional artwork. Ensure these assets meet Apple’s requirements for size, format, and resolution.
  • You can view all of Apple’s screenshot specifications here : "https://developer.apple.com/help/app-store-connect/reference/screenshot-specifications"
  • size for icon :
    Device Icon dimensions
    iPhone 120 x 120 px @2x; 180 x 180 px @3x
    iPadPro 167 x 167 @2x
    IPad 152 x 152 px @2x
    iPad mini 152 x 152 px @2x
    App Store 1024 x 1024 px
  • Image Format
    • Photos :JPEG files, optimized as necessary, or HEIC files
    • Flat icons, interface icons, and other flat artwork that requires high-resolution scaling : PDF or SVG files

Step 5: Upload Your Build

Once your app record is set up, you can submit your app’s binary (the actual app file) using Xcode or Application Loader.

Step 6: App Review Process

  • App information
    • Click on the “App information” page from the sidebar
    • Fill in the “Localizable” and “General” information sections.
    • Define content rights by selecting if it contains third-party content or not
    • Specify age rating
  • Pricing and availability
    • Click on the “Pricing and Availability” page from the sidebarr
    • Choose from the drop-down menu whether your app is free or paid
    • Select the countries and regions for app distribution
    • Select whether to make it available for pre-order or not
    • Hit “Save” on the top right corne
  • Privacy Policy
    • Click on the “App Privacy” section from the sidebar
    • Enter your privacy policy URL
    • Hit “Save”
  • App Preview
  • Once the above information is saved successfully, your app gets the “1.0 Prepare for Submission” status and a yellow dot under the “App Store” panel.
  • Your software, whether it’s a mobile app developed for iOS app, will undergo a review process to ensure it complies with the respective platform’s rules and policies.
  • Your software will be examined by Apple to make sure it complies with their rules. Normally, the evaluation procedure takes a few days. If the Apple review team asks you to submit more details or make adjustments, be prepared to do so.

Step 7: App Approval and Release

Your app will be approved and you can choose a release date if it passes the review. Customers can download and install your app once it has gone live on the App Store.

What to do after submitting your app?

  • Now that you’ve submitted your app to the Apple App Store, it’s time to build out your marketing function and decide on a plan to maintain and optimise your app.
  • The former will allow your business to start generating leads and driving app revenue, ensuring you make the most of your investment. Meanwhile, the latter will ensure your app can cope with emerging business needs while keeping customer data secure.

  • Here’s everything you need to know:

    1 - Build out your marketing function

    • Once you’ve launched your app to the App Store, building out your marketing should be your top priority. It’s because your app isn’t going to download itself into your customer's phones. You need to go out and increase awareness of your target audience. A sound marketing function will help increase visibility, generate leads and ultimately drive sales.
    • Here are some of the steps you need to take once you have rolled out your ap :
      • Assess your marketing activity : To understand which strategies, channels and campaigns already perform well for your business and outline where you need to plug gaps
      • Set up a Google business listing :enhances your online visibility and makes it easier for customers to find and connect with your business
      • Set up reporting : tools like Google Analytics help you measure the performance of your marketing effort and better understand your target users’ behaviour
      • Automate CRM integration :effectively track and score leads to optimise conversion rates
      • Create an SEO strategy : use content marketing to build topical authority within your niche and rank on page one of the search engine results page (SERP)
      • Run PPC and paid social media campaigns :find and convert customers with buying intent on search engines and on social media platforms using a range of textual and visual media
      • Create a social media calendar : engage with potential customers on social media by scheduling regular text, image, video and audio posts
      • Start email marketing : craft personalised email campaigns to inform your target audience about your new app's features and exclusive benefits
      • Establish a relationship with media : use press releases to help create buzz around your app and build awareness of it beyond your usual audience
      • With your app launch, you need to go all guns blazing. Your marketing function should be highly focused and well-developed because it not only helps you increase app downloads but is essential for the growth and success of your business.

    2 - Maintain and optimise your app

    • Launching your app to the Apple Store isn’t your final destination. And if you want to secure long-term success, it must always be in tip-top shape.
    • Because of this, you need to start an ongoing process of maintaining and optimising your app. This will ensure it runs smoothly and continues to add value to your customers.
    • Here are the steps you can take to achieve this:
      • Fix bugs : release updates to fix bugs and improve performance
      • Monitor performance : continuously monitor your app's performance, like loading speed, battery usage and smooth functioning across devices.
      • Add new features : keep your app updated by adding new features, exclusive benefits and following new industry trends.
      • Analyse user feedback :seek and analyse user feedback and address their concerns to enhance usability.
      • Improve security measures : prevent your app from potential security threats and user data leakage by taking active security measures.
      • Investing in app maintenance will help you achieve all of these outcomes, ensuring users can perform the actions they want to in your app and that revenue from in-app purchases keeps flowing into your account.